Anxious Objects

According to Suzi Gablik (author of the excellent book Has Modernism Failed?), the term “anxious object” was first used by art critic Harold Rosenberg to describe modern art that forces us to question whether or not the work is genuinely intended to be art.

Fountain 1917, replica 1964 Marcel Duchamp 1887-1968 Purchased with assistance from the Friends of the Tate Gallery 1999

The earliest example of  the anxious object is a 1917 piece by Marcel Duchamp called Fountain, which is nothing more than a signed porcelain urinal. Today the work is considered by art historians to be a landmark of the avant-garde. At the time of its exhibiting, however, the piece left audiences feeling bewildered and disturbed.

This is typically the reaction we have in the presence of anxious objects, because the uncertainty we experience demands some limit to the artist’s credibility. Duchamp himself later admitted that placing a urinal in an art gallery was something of a joke. If something is not instantly recognizable as art, then how do we reconcile the creator’s intent as anything but subversive?

Duchamp t-shirt with urinal on the frontInterestingly, the cultural estrangement sought by Duchamp resulted in an unexpected outcome: a new dialogue on how we interpret aesthetic beauty. Some critics, in fact, have favorably compared Fountain to the sculptures of Brancusi and Moore. When it comes to anxious objects, we miss the point while simultaneously (and often tragically) reinforcing it.

This comes to mind because of two stories appearing last week about Twitter, one of them involving the always provocative Kanye West. Mr. West, already known for controversial boasts proclaiming his power and intellect, declared himself “the greatest living rock star on the planet” after his set at Glastonbury. The response on Twitter was swift and judgmental, not unlike the vitriol observed when it was leaked that Mr. West had “discovered” a rising new talent named Paul McCartney.

Kanye West on stage at Glastonbury, boasting that his is the greatest living rock star on the planet

What is the social motivation that arouses people into action and gives direction to behavior? While the kudzu-like expansion of Kanye West’s limitless ego may provide wonderful fodder for the TMZ generation, the rationale dictating his behavior is not as easily explained. Our metric for evaluating social motive is often distilled to bizarre justifications. While employing such labels as narcissisticdelusional and outrageous, we openly wonder if Mr. West has a personality disorder and pick apart the structure of his upbringing to explain the inexplicable.

The opinion here is that Kanye West, and his accomplishment as an artist, is simply a manifestation of the persona he intentionally cultivates. In today’s Buzzfeed fueled media landscape, the public life he chooses to expose takes the form of an anxious object. The same motivations that drive all elements of fantasy—magnificent achievements, sexual striving, recognition of power by others—are fundamental to the uneasiness we feel as his story unfolds. The ambiguous and unstructured nature of his outbursts contributes to a growing suspicion that deliberate, cultural resistance is what the calculated art of Kanye West represents.

Subversive tendencies run both ways; if one can maximize higher meaning from something that is not actually a work of art, then it must be possible to reduce artistry from the intention to create. This appears to be the case with a series of Twitter posts reportedly tweeted by the CEO of Frito Lay this week.

According to a story on Medium, the CEO meant to type his tweets into the Google search bar of his browser. Apparently, he didn’t realize that he was actually releasing his search queries in a public forum. The result was an amusing (yet unconfirmed) snapshot into the mind of one of the food industry’s top executives.

Frito Lay tweet intended to be a Google search: What is a Frito?

Frito Lay tweet intended to be a Google search: How to be a chips company CEO

Frito Lay tweet intended to be a Google search: What's the lowest you can pay a potato farmer

Frito Lay tweet intended to be a Google search: buy chips on iPhone

It’s possible that the story isn’t true (and it’s difficult to confirm, given that the tweets have either been deleted from the Frito Lay Twitter account or never existed in the first place). If true, however, it can be viewed as a brilliantly self-referential example of an anxious object. Although the tweets are uncomfortably close to being a parody, our archetype of the technophobic, egocentric business leader permeates the suspicion that this story just might be authentic. It might even be good marketing for the Frito Lay brand, given the otherwise stale environment of corporate social media.

All forms of art have the same inherent challenge: determining how much effort is required on the part of the artist to be taken seriously, and to what degree we as an audience are rewarded for pursuing the journey. A culture’s durability often rests upon the interpretive balance between the two, and blurring the lines has never been easier or more immediate.

Artists throughout history have played our tendencies as a social agent, thus promoting their conceptual output in order to suit the demands of the era in which we live. The caricature of celebrity is a textbook example of the indistinguishable demarcation between creator and concept. “We have always had the historical choice of either lying through or living through our contradictions,” said sculptor Carl Andre. “My ideal sculpture is a road.”

Update: according to Boing Boing, the Frito Lay CEO tweets have been generally confirmed to be satire. When the above post was written, the word “satire” did not appear on either of the two articles reporting the story. One might argue that shrouding the line between satire and reality is, in execution, an anxious object depicting another anxious object. Modern art goes meta.